“What’s been most impressive to me,” the investor and writer told TechCrunch, “is that in an industry that’s been very asset heavy - you need to buy a house and do construction and then sell it, or buy an asset and then let people invest - they’ve taken a pure software approach that doesn’t compromise the ease of the process and still gives people the hands-on feel of owning a house.
Not Boring Capital’s Packy McCormick, who is an angel investor in Fractional, thinks the startup brings a highly scalable, high-margin business to a typically hard-to-scale, low-margin business. Consumers are getting comfortable with the idea of diversifying their portfolios away from traditional public equities, and Fractional is a platform that capitalizes on one of the better-known asset classes out there - real estate. The rise of alternative investing, from NFT ownership to private equity funds, may trigger more adoption. “This also lets Fractional drive constant engagement on the platform beyond raw transactions and fuel their growth through organic word of mouth instead of aggressive paid marketing,” he said. Image Credits: FractionalĬRV general partner Saar Gur thinks that the social networking layer of Fractional, “where new and experienced investors participate in a symbiotic environment,” is one of its distinguishing factors, according to a statement. Does not apply to the purchase or renewal of Fitbit Premium.Fractional co-founders Stella Han and Carlos Treviño. The customer is responsible for return shipping costs. ‡For purchases made between November 1, 2021, and December 31, 2021, items may be returned for a full refund until January 31, 2022, or 45 days from the date of purchase, whichever is later. Follows the personal and professional lives of six twenty to thirty-something-year-old friends living in Manhattan. With Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc. Not intended for use by people under 22 years old. Friends: Created by David Crane, Marta Kauffman. ³The Fitbit ECG app is only available in select countries. The two-day shipping offer is not valid for orders being shipped to Hawaii, Alaska and military addresses. **Two (2) day shipping means two (2) business days and only while supplies last. Cannot be combined with other discounts or applied after the order has been placed.
Purchase is limited to ten (10) Fitbit products. Products on sale are subject to change throughout the promotion period. *Sale applies to select Fitbit products and accessories on while supplies last.
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